Thursday, 7 February 2013

How to promote a picture / image website?


Why to promote a website?
The primary goal of promotion is to get more visitors and better search engine ranking for your website.  Google indexes websites based on their content quality.  
Benefits of Website Promotion:
By promoting websites using quality white hat techniques,
  • Improves your search rankings.
  • Improves your traffic stats.
  • Improves your customer relationship.
  • Improves your online business identity.
  • Improves your sales.

 How to promote Image Website?

Steps involved in Picture Website promotion:
There are two methods involved in promoting a website.
  • On page optimization &
  • Link Building


1. On Page optimization:
  • Optimizing your image website is a little bit different from that of normal webpage optimization.
While optimizing a picture based site, you should be very careful with the following factors,

1.1 Image File Name:- 
Words in your picture file name are important for search engines for identifying the contents. 
For example, the photo which represents a bird flying was originally named as “DC-221217. JPG”. The image name “DC-221217. JPG” doesn’t contain proper information about the content. It should be named as “Flying-bird.JPG” for easy identification.
  • Don’t use space,  or any special characters other than hyphen(-) and underscores(_) to the file name. 

1.2 The ALT Text and the Image Title:-
The ALT-text or the alternate text is used when the picture is unable to load in the web page. 

Syntax:  
<img alt="Your Image ALT Text" Title=”Image Tiltle” src="image source link"/>
                           
Example:
<img alt="Green Color Apple" Title=”Green Color Apple” src="http://www.yourdomain.com/photos/Green-Color-Apple.jpg"/>

1.3 Image File Size 
Optimizing pictures using photo editor tools like Adobe Photoshop, may help in speed loading for your website. It becomes essential for you to keep all your web optimized photos for better search results and indexing.

1.4 Image Format:-
Primary formats for a web page images are PNG, JPEG, and GIF. Usually, people go with JPEG formats. It can easily be optimized for the minimum required size. 

How to promote Picture Website through Link Building Concept?

2. Link Building Techniques for Image Sites:
Link Building is the processes of improving the popularity of a website by submitting your links to directories, bookmarks, classifieds, social networks etc.,. This improves the rank and backlinks for your website. 
Listed below the main 2 techniques for promoting a picture website other than the basic submission.

2.1 Submitting to Image Sharing Sites:- 
The best way to spread your pictures in a web, is to upload and share it in best photo sharing websites like Flicker, photo bucket, photo.net and more with your copyright.

Eg:


2.2 Concentration of Social Network Sharing Sites:-
Linking your images in Social network sharing sites like Facebook, twitter, pintrest etc., is an easy way to spread your pictures in the web. 

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